Tobacco

Our company is committed to providing consumers with excellent products and to demonstrating that we are meeting our commercial goals in the manner expected of a responsible tobacco group in the 21st century.

Building strong brands and providing adult tobacco consumers high-quality tobacco products is essential to the long-term growth our Company. Our company strategy divides the company's Tobacco brands into three categories -- growth brands, support brands and non-support brands.

The company's overall objective is to increase growth brand share of market, and effectively manage its support brand and non-support brand portfolios. Effective management of our Tobacco brand portfolio provides financial resources to invest in product and packaging innovation in both the Tobacco and modern, smoke-free tobacco categories, resulting in sustainable profit growth, and superior relationships with retailers and adult tobacco consumers.

Although our products pose risks to health and our industry can be seen as controversial, our products are legal, calls for prohibition are exceptionally rare and about a billion adults globally choose to smoke. We work continuously to manufacture and sell our products responsibly.

We have built a strong reputation for high quality tobacco brands to meet consumers’ diverse preferences.