Tobacco

Our company is committed to providing consumers with excellent products and to demonstrating that we are meeting our commercial goals in the manner expected of a responsible tobacco group in the 21st century.

Building strong brands and providing adult tobacco consumers high-quality tobacco products is essential to the long-term growth our Company. Our company strategy divides the company's Tobacco brands into three categories -- growth brands, support brands and non-support brands.

The company's overall objective is to increase growth brand share of market, and effectively manage its support brand and non-support brand portfolios. Effective management of our Tobacco brand portfolio provides financial resources to invest in product and packaging innovation in both the Tobacco and modern, smoke-free tobacco categories, resulting in sustainable profit growth, and superior relationships with retailers and adult tobacco consumers.

Although our products pose risks to health and our industry can be seen as controversial, our products are legal, calls for prohibition are exceptionally rare and about a billion adults globally choose to smoke. We work continuously to manufacture and sell our products responsibly.

We have built a strong reputation for high quality tobacco brands to meet consumers’ diverse preferences.

Types of Tobacco

Cigarettes account for the largest share of manufactured tobacco products in the world-96 percent of total sales. Except for chewing tobacco in India and smoking of kreteks in Indonesia, cigarettes are the most common method of consuming tobacco throughout the world. The invention of the cigarette-rolling machine in 1881 accelerated the tobacco pandemic by mass-producing pocket sized packets of cigarettes. Unlike tediously hand-rolled cigarettes and bulky water pipes, manufactured cigarettes offered a convenient and portable method to maintain addiction, even while driving a motor vehicle, working in a factory, or taking a stroll.

In the current era of economic globalization, some forms of tobacco, historically localized to specific regions of the world (such as the hookah and bidi), have spread to every continent. For instance, Indonesian kreteks-clove-flavored, loosely packed tobacco cigarettes-are currently being marketed to youth in many industrialized countries. These regional forms of tobacco sometimes gain footholds in new countries based on their exotic cachet, but they rarely, if ever, displace manufactured cigarettes for a significant market share. Instead, they frequently serve as a gateway to addiction, luring youth and other fad smokers into lifelong dependence on cigarettes.

There is no safe way to use tobacco-whether inhaled, sniffed, sucked, or chewed; whether some of the harmful ingredients are reduced; or whether it is mixed with other ingredients

Smokeless tobacco

Smokeless tobacco is usually consumed orally or nasally, without burning or combustion. There are two main types of smokeless tobacco: snuff and chewing tobacco.Dry snuff is powdered tobacco that is inhaled through the nose and absorbed through the nasal mucosa or taken orally. Once widespread, particularly in Europe, the use of dry snuff is in decline.